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10 Trends That Are Shaping Global Media Consumption
While we’ve been obsessed with the carnage in American media markets for the last couple of years, the global media landscape has mirrored the broader economic one — which is to say, developed nations...
View Article25 Year-Old Music Video Marked a Defining Moment in Music Promos
On October 19, 1985, Norwegian band A-ha hit No. 1 with “Take on Me,” a bloopy synth-pop song with a dangerously memorable keyboard line. Twenty-five years later, as the band prepares for its final...
View ArticleWas the Shooting in Arizona an Exercise in Free Speech?
We do not know why the shooter targeted Rep. Giffords. Sarah Palin did not arm him or pull the trigger. We do not know if the shooter admired, loathed or ignored Sarah Palin. We will eventually know,...
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Consumers Not Convinced They Need E-Reader
Your email: With the success of Amazon’s Kindle reigniting competition in the e-reader market, the question of when the devices might join cell phones and digital cameras as mainstream consumer...
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How to Build A YouTube Channel From The Ground Up
Your email: Dr. Robert Wagstaff spent years trying to market his invention through traditional channels, Senior Reporter for Marketing Sherpa says. He tried offering Orabrush, a breath-freshening...
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Spanish-Language TV Networks Poised for Advertising Fiesta
Your email: The Big Five TV networks are expecting to receive a record $9.5 billion at the upfront ad market this year. But they’re going to be giving up some of their commercial dollars to...
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3 Big Ideas on the Merging of Social Media, Journalism, Advertising and PR
Your email: commPRO.biz ran a news story about a woman who was on a plane, snapped a picture of the last shuttle flight from her seat with her iPhone, posted the picture on Twitter (with subsequent...
View ArticleHow to Make a 3D YouTube Video the Easy Way
Your email: 3D is no longer exclusive to movie studios. If you can scrape together two camcorders, some sticky tape and access to a hooked-up computer, you’re just a few steps away from making your...
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7 Things to Do When the Media Gets it Wrong
Your email: It’s one of the most asked questions in media training sessions: “Should I ever freeze a reporter out?” When I hear that, says Brad Phillips president of Phillips Media Relations, I...
View Article7 Lessons the Super Bowl Can Teach Your Business
Running a small business is a lot of pressure. But, what if 110 million people were watching you everyday like at the Super Bowl? This is the type of stress that businesses face when they advertise by...
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